In May, the Georgia World Congress Center in Atlanta, GA hosted thousands of architects and over 800 construction industry exhibitors for the 2015 AIA Expo. The Georgia World Congress Center boasts over 170,000 square feet of exhibition space and it needed every last bit of it for the AIA Expo, one of the largest gatherings of architects and design professionals in the world.
Sto Corp., whose headquarters is based in Atlanta, GA was one of the many exhibitors who participated in this year’s AIA Expo, and they pulled out all the stops. “This year AIA was in our hometown so we wanted to do something bold, new and clearly distinct from previous years,” said Valerie Mayer, Sto Corp.’s Manager of Marketing Communications. To reinforce Sto Corp’s connection to the larger Sto global family, this year’s AIA booth included a gallery of high profile projects from around the world featuring a variety of Sto’s different wall systems and building envelope solutions.
Among the various systems and solutions that Sto had to display were samples of Sto’s Ventec rainscreen cladding systems. The Ventec systems offer the highest degree of performance in terms of long term sustainability and durability. Largely a green system, Sto’s unique StoVentec carrier board is made from 96% recycled glass. StoVentec systems feature a myriad of aesthetic and design options including glass mosaic, natural stone, and even photovoltaic façades.
Throughout the booth, Sto’s four core values; innovation, relationship, performance, and sustainability; were represented. Amongst the innovations being presented were StoPanel Technologies pre-fabricated façade systems. “Unlike other panelized facades, StoPanel Technology is the only system that uses standardized materials, details, and design considerations. We have built a network of contractors and engineers across the Americas who are sharing best practices and constructing the same superior panelized wall systems regardless of design or location,” said Dominick Baruffi, executive director of StoPanel Technology. All Sto wall systems begin with Sto’s industry leading air and moisture barrier system, StoGuard. This year’s booth included a number of videos showing that air tightness and moisture resistance with StoGuard is not only durable enough to last the lifetime of a building, but can be installed much more simply than more conventional systems.
Of course excellent building performance means little if the building is an eyesore, which is why Sto chose to show off its more creative side as well. “Form and function should go hand in hand. Architecture really is functional art,” said Billy Rosbottom, manager of Sto Studio. An inspiration wall on the outside of the Sto’s booth showed off a variety of different aesthetic options that could easily be achieved using Sto’s various different finishes, as well as natural elements that helped inspire some of these looks. Sto’s booth also featured live painting by two of Atlanta’s Living Walls artists, Nathan Tavel and Rory Hawkins, who is better known to the world as Catlanta. Not only did these artists show off their skills by reproducing well known architecture with their own unique styles, but they did so using Sto’s own line of architectural coatings. Once again combining form with function, Sto Coatings offer excellent color retention as well as beneficial features such as self-cleaning and odor absorption properties.
David Boivin, Sto America’s CEO, probably summed Sto’s booth up best when he said, “Our company motto is Building with Conscience. Architecture is meant to last, so if we want to feel good about our contributions to the built environment we have to make sure these buildings will continue to be pleasing to the eye even while they are offering the highest level of comfort to the people inside.”