Launched in 2009, Architizer has become the largest business-to-business data resource online for architects, builders and materials suppliers. The site enables design professionals to post images of their projects along with related lists of vendors who provided the building materials required to construct them. Today, the database encompasses the work of 40,000 architecture firms and more than $4 trillion worth of projects.

Architizer thus provides a clever form of “endorsement marketing” in which fellow architects and designers can shop for ideas among the posted projects, which can turn into referrals for suppliers. The site has become a powerful tool for design industry leaders to not only showcase their products, but to learn more about the tremendous range of architectural materials available from suppliers worldwide. For example, there are 47 projects from around the globe that illustrate what can be created using products from Sto. It’s an eye-opener.

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